Social Listening: Chipotle
When choosing a company/brand, I wanted to go with something that I personally had a lot of experience with. The first thing I thought of was food. I then thought to myself what kinds of food I enjoy eating everyday and boom, Chipotle came to mind. I love eating at Chipotle because it makes me feel good and makes eating chicken and rice every day even more fun. After all, the company preaches that the food is "as real as it gets" and that they fight to keep the planet safe. I didn't know what other people thought of it outside of my friends or people I'm close to, so I decided to take a look at Chipotle's twitter account. I was shocked to see the mix of opinions that other people had. Chipotle's value proposition is that food has the power to change the world. They want to create an enhanced fast food experience while providing fresh food every day. Even on Chipotle's website, one of the slogans reads "Being real means we only use 53 ingredients you